Act like a dog ... Wear it like a dog.

BASTARDS dog wear

BASTARDS dog wear

BASTARDS introduce the first dog wear actually designed for dogs in the most technological way possible.

Made-to-measure coat for your dog

your dog’s personal tailor

Schedule a one-on-one video call with us to make a made-to-measure coat for your doggo.


BASTARDS leash and collar are the most technological combo you can find, with which your pup can be suited up like the best special units. BASTARDS collar is made from exceptional Italian leather, always hand picked to be both strong and flexible. The showstopper is the GT Cobra® Buckle, which is the most finely crafted and strongest load bearing buckles available. With a targeted tensile load of 2,2kN, the GT Cobra® buckle has a quick release mechanism.


Design boom
Design milk


We wrote a book titled Should I dress my dog? With different chapters on enticing questions owners have about their doggos. Have you ever considered dog shoes? Do you dress up your pet for halloween? Read more about it, if you dare!


When we developed the BASTARDS G-HOOK, we had a specific agenda. It should never unhook unless we say so! The hook should be able to endure both the extremely active behaviour of greyhounds, or the extremely lazy behaviour of pugs. But above all, it should also be comfortable to wear while just lounging on the sofa – even though your doggo isn’t allowed on the sofa!
To develop the G-HOOK, we used 3D printing technology to create several different designs until we found the perfect one. The inspiration for the tightening mechanism of the G-HOOK strap came from professional camera equipment. Once you tighten the strap to your chosen length, for a perfect fit around your dog’s tummy, the strap stays tight regardless of the dog’s movement.

G-HOOK 3D printed strap
Inspired by dogs

Inspired by dogs and dog owners who understand how dogs wear clothes and how they should fit.

why we started?

Developed for greyhounds, made to suit all dogs.
It all started with a whippet named Bruce, our main character, a little ball of energy and a handful at all times. Being a whippet, running is his favourite time of the day. But the biggest obstacle for Bruce in enjoying his favourite activity was the design of the coats he wore – the cut was always wrong, the coat was fastened in all the wrong places, with elastics cutting into his legs while somehow not keeping the coat tight to his body. He was bruised and scratched just from wearing his coat, and sometimes even returned without it (figure that out!). 
Our thought was: if big sports wear companies invest millions in development of sports wear for humans who run at 10km per hour, why does no one invest in our best friends who can run up to 70km per hour? Instead of millions, we invested a lot of passion and knowledge, and took time to observe our dog and the way he moves. We started with a basic shape, with the mission to find the right fit for the dog’s body in his daily activities. It became clear that the line across his back should always remain in position, no matter how fast or stupidly he runs. 
We fused 10 years of experience in industrial design with a fresh outlook based in fashion, resulting in the most advanced dog coat there is. It’s extremely easy to clean: the material is simply wiped using a damp towel. The coat does not restrict him while running, but emphasises his speed.

Water resistant coat

water resistant

Because we understand dogs and respect their needs in an active lifestyle, we have carefully chosen the material of the coat, which is waterproof, windproof and UV-proof, as well as easy to clean.


The BASTARDS Leash might be the most minimalistic piece, but it definitely has incredible components. The Aramid rope looks almost fragile but the material is used in bulletproof vests and is able to withstand 2.5 tons of force.

The KONG Frog clip has a revolutionary automatic clamping mechanism, which only opens when touching both anchor points. The clip is made to withstand extreme conditions and forces of mountain climbing and allows a quick release of your doggo.

It fits perfectly together with the D-Ring on our BASTARDS COLLAR.

If it is good enough for special units, why wouldn’t you choose it for your best friend?

how to measure

How to measure
    Your BASTARD will love this!
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